Feeling stuck on what digital products to create for your online business? You’re not alone—there are so many options, it can get overwhelming fast.
But the good news? You don’t have to reinvent the wheel. There are tons of digital products that fit almost any niche or skill set.
Whether you’re just starting out or looking to diversify your offerings, digital products are a fantastic way to boost income without physical inventory.
They also let you share your knowledge, creativity, and expertise in ways that truly connect with your audience.
Let’s explore over 20 digital product ideas that can help you grow your business and serve your customers better.
Ready to discover your next digital hit? Let’s dive in!
Educational and Learning Materials
One of the most popular categories for digital products is education. People are always eager to learn new skills, improve their knowledge, or advance their careers. Creating educational materials allows you to share your expertise in a structured way that adds real value.
From beginners to advanced learners, the demand for online courses and instructional content keeps growing. Plus, digital learning products can be updated easily, letting you keep your content fresh and relevant.
Here are five ideas to get you started creating educational digital products:
1. Online courses – Develop a step-by-step course on a topic you’re passionate about or skilled in. Platforms like Teachable and Thinkific make it easy to host and sell your courses, and video lessons combined with worksheets or quizzes create a comprehensive learning experience.
2. Ebooks and guides – Write detailed guides or ebooks that solve specific problems or teach a niche skill. These are perfect for customers who prefer reading at their own pace and can be easily promoted as lead magnets or standalone products.
3. Workshops and webinars – Host live or recorded workshops where you teach a focused topic. These interactive sessions can boost engagement and provide immediate value, often leading to higher conversion rates for your other products.
4. Printable worksheets and templates – Create downloadable worksheets, planners, or checklists that complement your courses or stand alone as helpful tools. These are low-cost to produce and perfect for customers who like hands-on activities.
5. Membership sites – Build a membership site where subscribers get access to exclusive educational content, ongoing training, and a supportive community. This recurring revenue model can stabilize your income while deepening customer relationships.
Educational products are a fantastic way to establish authority and build trust. Now, let’s look at creative digital products that appeal to the artistic and design-driven side of business.
Creative and Design Assets
If you have a flair for design or creativity, digital assets can be a lucrative avenue. These products cater to other creators, marketers, and entrepreneurs who need ready-made resources to save time and enhance their projects.
Design assets can range from graphics to audio and everything in between. They’re especially popular because they help buyers add professional touches to their own work without needing advanced skills.
Consider these five creative digital product ideas:
6. Graphic design templates – Create templates for social media posts, presentations, or marketing materials. Tools like Canva or Adobe Creative Suite are great for designing assets that your customers can customize easily.
7. Stock photos and videos – Offer high-quality, niche-specific stock images or videos. Many businesses need authentic visuals to stand out, and providing unique content can attract loyal buyers.
8. Fonts and typography packs – If typography excites you, design unique fonts or letter styles. These are popular among branding experts and graphic designers seeking fresh options.
9. Music and sound effects – Produce royalty-free music tracks or sound effects for content creators, podcasters, or video editors. This niche is growing as multimedia content continues to dominate online spaces.
10. Printable art and posters – Design beautiful printable wall art or motivational posters that customers can download, print, and display. It’s a creative product with minimal overhead and broad appeal.
Creative assets not only generate income but also build a community around your aesthetic style. Next, let’s explore digital tools and resources that streamline business and personal productivity.
Productivity and Business Tools
Many entrepreneurs and professionals seek digital tools to simplify their workflows and improve efficiency. These products provide practical solutions that save time and reduce stress.
Creating tools and resources tailored to niche needs can position you as a go-to expert and help build lasting customer relationships. Plus, these products often have evergreen appeal.
Here are five ideas for productivity and business tools to create:
11. Spreadsheets and financial planners – Design customizable spreadsheets for budgeting, tracking expenses, or project management. These are invaluable for small businesses and freelancers looking to organize their finances.
12. Business plan templates – Provide easy-to-fill templates that guide entrepreneurs through creating their own business plans. This saves time and helps users produce professional documents for investors or loans.
13. Social media content calendars – Develop planners that help businesses schedule and organize their social media posts. Offering content prompts and scheduling tips can add extra value.
14. Automation workflows and checklists – Create step-by-step guides or visual workflows that automate repetitive tasks using tools like Zapier or IFTTT. These help customers save time and reduce errors.
15. Email marketing templates – Offer sequences and templates for welcome emails, sales funnels, or newsletters. Email remains a powerful tool, and ready-made templates make it easier for businesses to stay consistent.
These business and productivity tools solve real problems and encourage repeat customers. Now, let’s dive into digital entertainment products that keep audiences engaged and coming back for more.
Entertainment and Interactive Content
Entertainment products are a fantastic way to engage audiences while showcasing your creativity. These digital offerings can entertain, educate, or inspire, often blending all three elements.
Interactive content encourages participation, making your products more memorable and shareable. If you enjoy storytelling or gamification, this category offers plenty of room to innovate.
Check out these five engaging entertainment digital product ideas:
16. Interactive quizzes and assessments – Create quizzes that help users discover something about themselves or their preferences. These are popular for lead generation and can be paired with personalized results or recommendations.
17. Digital escape rooms or puzzles – Design themed puzzles or escape games that customers can solve online or print out. These are perfect for team building, parties, or education.
18. Audio stories and podcasts – Produce serialized audio content or podcasts that entertain or inform your audience. Monetization can come from sponsorships, memberships, or exclusive episodes.
19. Virtual events and experiences – Host virtual concerts, storytelling nights, or interactive workshops that combine entertainment with participation. These events build community and create buzz around your brand.
20. Digital comics or graphic novels – If you’re a storyteller with artistic skills, craft digital comics that you can sell by episode or as collections. These appeal to niche fandoms and generate ongoing income.
Entertainment products can create loyal fanbases and recurring income. Finally, let’s explore tools and resources tailored for marketing and sales success.
Marketing and Sales Resources
Effective marketing is the backbone of any successful online business. Providing products that help others market and sell better can position you as a valuable resource and open new revenue streams.
From templates to strategic guides, marketing-focused digital products empower your audience to grow their own businesses, creating a win-win situation.
Here are five marketing and sales digital products you can create:
21. Sales funnel templates – Design pre-built funnels for email sequences, landing pages, and upsells. These templates save time and help business owners convert leads more efficiently.
22. Copywriting swipe files – Compile collections of proven sales copy examples and formulas that customers can adapt to their own marketing materials. This resource boosts confidence and speeds up content creation.
23. Social media ad templates – Create editable graphics and ad copy frameworks optimized for platforms like Facebook and Instagram. These help businesses launch effective campaigns quickly.
24. Lead magnet templates – Offer ready-made opt-in freebies like checklists, ebooks, or mini-courses that your customers can brand and use to grow their email lists.
25. Marketing strategy workbooks – Develop detailed workbooks that guide users through creating their own marketing plans with exercises, prompts, and timelines. These help demystify the marketing process and increase execution.
Marketing and sales products not only generate income but also position you as a trusted advisor. With these ideas in hand, you’re ready to expand your online business with confidence.
Digital products open up endless possibilities for growth and connection. Start small, pick what excites you, and watch your business flourish.
Remember, the best digital product is one that solves a real problem and resonates with your audience. Don’t wait—start creating today!
Which digital product idea are you excited to try first? Share your thoughts or questions below; I’d love to hear from you!
